One code. Zero friction.
Instant gifts, rewards, prizes
Gifts that land every time. Less admin, less waste, and stronger relationships with the people who matter.
Three moves. Gift sent.
Curate your gifts
Choose one gift or a whole collection. Coffee to champagne, gift cards to golf lessons, headphones to hampers.
Send the code
Reach one person or thousands via bulk upload, by email or SMS. No addresses to chase, no stock to store.
Recipients choose
They choose the gift they’ll actually love. We handle the rest, with digital gifts landing instantly and physical ones delivered to their door.
Choice is the ultimate power up
The right gift for every person and every occasion. Ready-made collections across food and drink, wellbeing, tech and experiences, plus 300+ retailer gift cards, so no one gets a gift they don’t want.
Or build your own gift collection
Start giftingWhy businesses level up with 1UP
Choice not guesswork
Stop guessing what someone wants. Send a curated collection and let them choose the one gift that lands.
Your brand front & centre
Create your own fully-branded gifting experience or get started free with the bold 1UP look and feel.
Built for scale
One birthday or ten thousand winners, it’s just as easy. Send in bulk and track every gift.
It's intuitive, easy to navigate, and has some lovely added features, such as appreciation comments that allow us to view ‘thank yous’ from the recipients. The branding options are also a great touch, making it easy to adapt the platform to suit different promotions and brands.